My friend Luke introduced me to Penny Arcade many years ago and it didn't click. I didn't have an X-Box and my Playstation 1 was gathering dust. I didn't get any of their jokes.

But one day in 2005 we're hanging out in his room and his screensaver is a composite of his favorite PA strips (at that time) and they were funny as hell! We went through the whole thing twice and laughed every time. So I started reading the strip regularly and have continued to do so for six years now. And of course, now I have an X-Box 360 that does not gather dust (thanks to Bioware and Valve) and I get more (but not all) of the jokes.

To continue the trend, I didn't key in on Penny Arcade TV right away. I figured it would be lame self-promotion. It turned out to be awesome self-promotion! Self-promotion has a bad stigma to it, but really this is how you want to promote your product. It's an exploration of character and voice and craft. It's funny and endearing and at the end you really wish you worked there too.