Bordering on the Ridiculous

Sara Megibow posted recently that she "did her part to help Borders" by buying a book there. And all I can think is, you either screwed the publisher or screwed the author by buying there. If Borders doesn't pay for the books it's selling, someone has to take the loss. Either the publisher will take that hit, or they won't count is as a sale and the author will take the hit or maybe they'll both share a little bit in the screwage. Either way, the only way they get paid is if Borders recovers and Borders isn't going to recover.

The "doing her part" thing is what bothers me. All of a sudden there's some kind of community obligation to save Borders from itself. And yes, Borders brought this on itself. It used to be dominant over Barnes & Noble and while sure Amazon dramatically upended the industry, it could just as well be Barnes & Noble teetering on bankruptcy while Borders becomes the last brick and mortar mega-bookstore. Bad management, poor planning and implementation, bad business. And for as frequently as agents remind authors that writing is a business, that fact never seems to apply to bookstores. Borders is a business and it failed. Yes it represented the third-largest book seller in the industry (not represents like some are still saying--if it's not paying publishers, it's the largest book thief in the industry).

Borders does not have such loyal clientele that if it goes out of business, they'll quit reading. This isn't something we need to do to save the industry. It represents a marked difference in methodology with its competitors, one that I've liked as a customer. But it is simply incapable of functioning as a business, so that doesn't matter. To buy at Borders now is to effectively buy a pirated copy of the book.

I can't help think of Amtrak. Not a lot of you have been on an Amtrak train. That's why the government gives them money every year to stay in business. They don't draw customers. Amtrak tickets are the same or more expensive than flying and the trip time is five times as long. We "save" Amtrak every year because the only companies interested in buying it are European and we couldn't have that. Better to throw millions of dollars to a company that doesn't know how to function in its own business than to let Europeans try and make a profit on American soil.

While I am liberal in most of my political persuasions, this is one instance where the free market is doing exactly what it's supposed to do. Borders has failed as a company. It will now go out of business and its marketshare will be taken by those capable enough to do so. This isn't a cause for writers and industry insiders to rally around. There is no noble cause here. They weren't the victim of monopolization or unfair government pressures. They were a business that failed to do what it set out to do.

It's time we turn our attention to those companies that are still surviving. You want to do your part, buy a book from a store that actually pays the people that make the book.